Lupe Ibarra is the Media Director at C West Productions, leading the creative direction behind the company’s photo, video, livestream, and branded media projects. With a background in filmmaking, photography, editing, and live event production, he helps shape the visual identity of C West through polished storytelling and intentional visuals.

Originally from California, Lupe brings a creative perspective shaped by his passion for film, photography, and capturing meaningful moments. From event recaps and wedding films to corporate shoots, school events, and livestreams, he works hands-on with the media team to plan, capture, and deliver high-quality content. He leads photographers, videographers, editors, and livestream crews with a focus on creativity, organization, and keeping every project aligned with the C West brand.